Each applicant for Membership is required to supply all the personal data and other information requested in the Application Form (except those specified to be not obligatory) in order to enable the Club to consider his/her application. Failure to do so may result in the Club being unable to process the application. If the application is successful, further personal data and information may be collected during the period when a Member's Membership continues.

Personal data and information relating to an applicant or Member may be used by the Club to facilitate or in connection with any or all the following purposes:

(a) processing application for Membership;

(b) verification of information supplied to the Club;

(c) researches and/or analysis by the Club and/or the Lai Sun Development Co.,Limited and/or any of its subsidiaries or associated companies ('the Group');

(d) providing information related to the Group including the products, facilities, services and other privileges, benefits and other advantages from time to time offered by the Group or service providers to the Members and rallying and arranging for the same to be provided (see also Use of Information in Direct Marketing);

(e) evaluating and improving the facilities, services and/or products offered to Members or customers generally by the Club and/or the Group;

(f) facilitating communications between Members and the Club and encouraging feed-back from Members on their needs and expectations of facilities, services and/or products offered by the Club and/or the Group;

(g) in order to determine the Member's eligibility to any products, facilities, services and other privileges, benefits and other advantages offered by the Club and the Group and consider what may best suit the Member's needs, comparing the Member's personal information with all personal information concerning the Member previously provided to the Group.

(h) meeting any requirements to make disclosure under any applicable law;

(i) any other purpose which an applicant or Member may from time to time agree.

Use of information in Direct Marketing:
We intend to use all information provided by you in your application including your name, contact details and all other information which may assist us to understand the goods and services which you were/might be interested in, for delivering the aforesaid information and conducting direct marketing including products, services, advice and subjects in relation to the followings: Hong Kong and worldwide properties including residential, offices, commercial and industrial buildings, shops, hotels, shopping malls and the events therein, property management, construction, insurance, financial services, telecommunication, information technology, transport infrastructure operations and management, port business, transport and logistics, waste management, educational, recruitment, reward/loyalty/privilege programmes, corporate social responsibility activities, charitable and non-profitable causes. We also intend to, and in this regard your consent to transfer and provide the above mentioned information to the subsidiary and/or associated companies of the Group and the Service providers through whom the Group's products, facilities, services, privileges, benefit or advantages are provided inside and outside Hong Kong for the said purpose. We may not so use or provide the said information unless we have received your consent. Your consent may be communicated to us without charge by filling in, signing and returning the declaration in the application form or by writing to our Data Protection Officer.

The personal data provided by you will only be disclosed or transferred to relevant parties and reasonably necessary for the purposes stated above.

Each Member has the right to request access to and correction of any of his/her personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap. 486). Any data access request or data correction request may be made to our Data Protection Officer at its office situated at Room 1103-04, 11/F Cheung Sha Wan Plaza Tower 1, 833 Cheung Sha Wan Road. (Tel. (852) 2745-7118 Fax. (852) 2745-5371 Email. lsclub@laisun.com).

Being our valuable member, we thank you for your continuous support and from time to time we will share with you the latest information about Lai Sun Group and LS Club which might interest you. Should you not wish to receive direct marketing material and/or information from Lai Sun Group and/or LS Club, you may exercise your op-out right by notifying us in writing to the Club's Data Protection Officer at its office situated at Room 1103-04, 11/F Cheung Sha Wan Plaza Tower 1, 833 Cheung Sha Wan Road. (Tel. (852) 2745-7118 Fax. (852) 2745-5371 Email. lsclub@laisun.com).

Please be assured that even if you have chosen not to receive our direct marketing materials, we shall continue to honour your membership and you will continue to enjoy the benefits conferred accordingly thereunder. You can still learn of our offers on our website or notices at the various venues under the Lai Sun Group.